Entrepreneurship and Community Development

Changes in Consumer Behavior Through Digital Transaction Counseling at the Student Cooperative (KOPMA)

Rutinaias Haholongan — 2024-05-15

This research aims to determine changes in consumer behavior through digital transaction counseling at Student Cooperatives (KOPMA). The method used in this research was observation, by providing counseling to 22 Kopma members on the STEI Indonesia campus in Jakarta. The research results show that the use of digital transactions can have a positive impact on consumer behavior. Students who want to make transactions in cooperatives will find it easier and more affordable with the use of digital transactions. The conclusion of this research is the importance of knowing the latest developments related to technology today, especially for daily needs such as easier payment transactions.

Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang

Gatot Prabantoro — 2024-05-16

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.

Control of Goods Inventory Uses the Accurate Program

Muhammad Hasyim Ashari — 2024-05-16

In this era of globalization, information systems play an important role in inventory management in trading, manufacturing and service companies. Inventory is an important asset that can generate profits through the production or sales cycle. CV Duta Survey Indonesia, a company engaged in sales, rental, service, and calibration of land measuring instruments, has a variety of products with stock coming from distributors. However, problems often occur related to recording and checking the stock of goods, which results in losses for the company. The system is needed to solve this problem can manage inventory well. CV. Duta Survey Indonesia has used the Accurate program for processing inventory data, but there are still things that need to be corrected in the inventory report. Therefore, the author will try to implement the accounting system with the Accurate program correctly. This community service activity aims to provide outreach and assistance regarding the use of the Accurate program in managing inventory properly, with the hope of improving the inventory administration system in the warehouse. The managerial implication in this research is that Accurate users help ensure accurate inventory data.

Assistance in Preparing Simple Bookkeeping and MSME Taxation for the East Java Fatayat Business Group

Wawan Cahyo Nugroho — 2024-05-16

The Pawon Urip Program in Lumajang Regency is community empowerment in terms of food security and community nutrition with the aim of empowering the socio-economic sector of the Pejarakan Village community. Physical observations, social observations, and interviews, as well as exploratory descriptive analysis, were used to answer the research objectives. The economy of the people of Pejarakan Village is classified as lower middle class; this, of course, cannot be separated from the influence of less than optimal levels of education and land use; the social phenomenon of apathy is also reflected when people are too busy. Pawon Urip planting actually provides benefits to the community; although insignificant, all the processes that go through until the results can be enjoyed have an impact on the knowledge, psychological, and economic aspects of the community. The managerial implication in this research is that with assistance, MSME owners will better understand the basics of accounting and taxation, which will help them prepare their books correctly. Good bookkeeping will also help increase financial transparency and may impact investor or lender confidence. With accurate financial data, MSME management can make better business decisions. Whether in terms of investment, expenses, or other business strategies.