[1]
Paramitra, Y., Fatimah, F. and Utomo, F.C. 2026. What Really Builds Competitive Advantage in Creative Culinary MSMEs? The Dominance of Operational Capabilities. Marketing and Business Strategy . 3, 2 (May 2026), 66–77. DOI:https://doi.org/10.58777/mbs.v3i2.600.