YUANIKO, Y.; CANIAGO, M. S. Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior?. Marketing and Business Strategy , [S. l.], v. 2, n. 1, p. 35–43, 2024. DOI: 10.58777/mbs.v2i1.339. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/339. Acesso em: 6 jul. 2025.