SILFIANI, W.; HIDAYATI, R. Post-Merger Consumer Dynamics: How Digital Marketing and Service Quality Drive Customer Satisfaction in the TikTok Shop-Tokopedia Ecosystem. Marketing and Business Strategy , [S. l.], v. 4, n. 1, p. 1–12, 2026. DOI: 10.58777/mbs.v4i1.351. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/351. Acesso em: 11 nov. 2026.