FATHOROZI, M. A.; MANSUR, A. From Vibes to Purchase: The Emotional Bridge Between Promotion, Atmosphere, and Impulse Shopping. Marketing and Business Strategy , [S. l.], v. 3, n. 2, p. 55–65, 2026. DOI: 10.58777/mbs.v3i2.445. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/445. Acesso em: 26 may. 2026.