FATMA KURNIANINGTYAS, L.; FARUQI, F. Amplifying Influence: The Role of Brand Ambassadors in the Relationship Between Korean Wave and K-Pop Merchandise Purchase Decisions. Marketing and Business Strategy , [S. l.], v. 2, n. 2, p. 75–89, 2025. DOI: 10.58777/mbs.v2i2.446. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/446. Acesso em: 31 jul. 2025.