PARAMITRA, Y.; FATIMAH, F.; UTOMO, F. C. What Really Builds Competitive Advantage in Creative Culinary MSMEs? The Dominance of Operational Capabilities. Marketing and Business Strategy , [S. l.], v. 3, n. 2, p. 66–77, 2026. DOI: 10.58777/mbs.v3i2.600. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/600. Acesso em: 26 may. 2026.