ZAIN, Z. P.; BUAMONABOT, I.; MAPPE, E. S.; PANIGORO, S.; SUMAMPOUW, R. W. J. What Drives Customers to Buy? The Dominant Role of Menu Variation at Cafe Rumakadua, Indonesia. Marketing and Business Strategy , [S. l.], v. 3, n. 2, p. 88–100, 2026. DOI: 10.58777/mbs.v3i2.614. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/614. Acesso em: 13 jun. 2026.