TUZZAHRO, Z. F.; PARAMITRA, Y.; LATUKISMO, T. H. Beyond Price: Understanding the Interplay Between Perceived Value, Customer Satisfaction, and Purchase Intention Among Generation Z Consumers. Marketing and Business Strategy , [S. l.], v. 4, n. 1, p. 13–23, 2026. DOI: 10.58777/mbs.v4i1.710. Disponível em: https://sanscientific.com/journal/index.php/mbs/article/view/710. Acesso em: 11 nov. 2026.