Paramitra Y, Fatimah F, Utomo FC. What Really Builds Competitive Advantage in Creative Culinary MSMEs? The Dominance of Operational Capabilities. MBS [Internet]. 2026 May 24 [cited 2026 May 26];3(2):66-77. Available from: https://sanscientific.com/journal/index.php/mbs/article/view/600