SAFARDI , I.; HIDAYATI, R. The Appeal of Viral Marketing, Product Photos, and Ratings: The Key to Increasing Purchase Decisions through Purchase Intention. Marketing and Consumer Behavior , [S. l.], v. 2, n. 1, p. 1–12, 2026. DOI: 10.58777/mcb.v2i1.481. Disponível em: https://sanscientific.com/journal/index.php/mcb/article/view/481. Acesso em: 1 oct. 2026.