SYAKIRA, D.; BUDIMAN, A. N. Brand Power and Product Origin: Lifestyle Moderation in Determining Purchase Decisions. Marketing and Consumer Behavior , [S. l.], v. 2, n. 1, p. 13–24, 2026. DOI: 10.58777/mcb.v2i1.549. Disponível em: https://sanscientific.com/journal/index.php/mcb/article/view/549. Acesso em: 1 oct. 2026.