PARAWANGSA, F. D.; MUSLIKH. The Effect of Price and Service Quality On K-Pop Music Concert Ticket Purchase Decisions with Customer Satisfaction as an Intervening Variable. Marketing and Consumer Behavior , [S. l.], v. 2, n. 1, p. 25–35, 2026. DOI: 10.58777/mcb.v2i1.676. Disponível em: https://sanscientific.com/journal/index.php/mcb/article/view/676. Acesso em: 1 oct. 2026.