WIDYASTUTI, A. T.; SANTOSA, P. W. From First Buy to Repeat Purchase: Exploring Key Factors Behind Repurchase Intention. Marketing and Consumer Behavior , [S. l.], v. 2, n. 1, p. 36–47, 2026. DOI: 10.58777/mcb.v2i1.677. Disponível em: https://sanscientific.com/journal/index.php/mcb/article/view/677. Acesso em: 1 oct. 2026.