HANY, A.; SIMON, Z. Z. Brand Image and Product Quality as Drivers of Customer Loyalty: The Mediating Role of Satisfaction. Marketing and Consumer Behavior , [S. l.], v. 2, n. 1, p. 48–58, 2026. DOI: 10.58777/mcb.v2i1.683. Disponível em: https://sanscientific.com/journal/index.php/mcb/article/view/683. Acesso em: 1 oct. 2026.