FADILLAH, Y. R.; PARAMITRA, Y.; RAZAK, I.; RAHMAWANTAR, D. M. From Quality to Loyalty: How Product Excellence and Effective Promotion Drive Customer Commitment. Research of Business and Management, [S. l.], v. 2, n. 2, p. 108–116, 2024. DOI: 10.58777/rbm.v2i2.295. Disponível em: https://sanscientific.com/journal/index.php/rbm/article/view/295. Acesso em: 2 aug. 2025.