WILLY JACK SUMAMPOUW, R.; KEMENAUNG, D. S. A.; FAHRUDIN, R. Strategy for Building Customer Loyalty: The Role of Customer Relationship Marketing and Engagement in Mediating Satisfaction. Research of Business and Management, [S. l.], v. 3, n. 2, p. 85–97, 2025. DOI: 10.58777/rbm.v3i2.479. Disponível em: https://sanscientific.com/journal/index.php/rbm/article/view/479. Acesso em: 16 sep. 2025.