Willy Jack Sumampouw R, Kemenaung DSA, Fahrudin R. Strategy for Building Customer Loyalty: The Role of Customer Relationship Marketing and Engagement in Mediating Satisfaction. RBM [Internet]. 2025 Aug. 26 [cited 2025 Sep. 16];3(2):85-97. Available from: https://sanscientific.com/journal/index.php/rbm/article/view/479