Research of Business and Management

How Convenience, Usefulness, and Security Drive User Interest in Applications

Galuh Putri Restya — 2025-08-26

This research aims to determine whether convenience, usefulness and security have an individual and simultaneous influence on interest in using the GoPay application in the district. Cengkareng, West Jakarta. The independent variables of this research include convenience, usefulness and safety, while the dependent variable is interest in use. This research was carried out using quantitative methods. This research uses multiple linear regression analysis as a data analysis method with a significant level of 5%. The results of the analysis in this research explain that convenience, benefits and security positively and significantly and simultaneously influence interest in using the GoPay application in the district area. Cengkareng, West Jakarta. Managerial implications suggest that to attract and retain users, companies must focus on enhancing user convenience through intuitive design and seamless navigation, ensuring that the application offers valuable and practical features that meet user needs, and providing robust security measures to protect user data and build trust. By aligning application development and marketing strategies with these key user priorities, businesses can significantly increase user engagement and satisfaction, ultimately driving higher adoption rates and customer loyalty.

Competitiveness in the World of E-Commerce: The Influence of Price and Service on Consumer Purchase Interest at Babyshop

Yuaniko Yuaniko — 2025-08-26

This study analyzes the influence of price and service quality on consumer purchase intention at Permai Babyshop, Jakarta Timur, through the Shopee marketplace. The research is driven by the growing competition in online retail and the importance of pricing strategies and service quality in shaping consumer behavior. Permai Babyshop, which shifted from traditional retail to e-commerce after the COVID-19 pandemic, provides a relevant case. Using a quantitative approach, data were collected from 100 Shopee customers through questionnaires. Multiple linear regression was employed to examine the effects of price and service quality (independent variables) on purchase intention (dependent variable). Results show that both variables have a positive and significant influence. Affordable and competitive prices, along with responsive, reliable, and empathetic service, increase consumer interest and loyalty. The findings highlight that online retailers must continuously improve pricing strategies and service quality to meet expectations in the digital marketplace. For Permai Babyshop, aligning price with perceived value and ensuring service excellence are critical to fostering engagement and sustainable growth. This study contributes to managerial practice by emphasizing customer-focused strategies that enhance purchase intention and strengthen competitiveness in online retail.

An An Investigation of Profit Growth in Indonesian Banking Before and During Pandemic Covid-19: Does Financial Performance Matter?

Ardhita Pramesti Ashari — 2025-08-26

This study examines the influence of Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), Operational Income on Operating Costs (BOPO), and Loan to Deposit Ratio (LDR) on profit growth in the Indonesian banking sector, both before and during the COVID-19 pandemic. The research employs panel data regression with a sample of 44 banking companies listed on the Indonesia Stock Exchange (IDX). The results show that before the pandemic, CAR had a positive and significant effect on profit growth, while NIM and BOPO had negative and significant effects. LDR, however, showed a negative but insignificant effect. During the COVID-19 pandemic, CAR, NIM, and BOPO were found to have negative and significant impacts on profit growth, whereas LDR also negatively affected profit growth. Simultaneous testing confirms that CAR, NIM, BOPO, and LDR significantly influence profit growth in both periods. The findings provide managerial implications for banking companies to monitor key financial ratios that affect profitability. A healthier and more stable banking industry increases public trust and supports financial system stability. For investors, the study highlights the importance of understanding these financial factors when making investment decisions in the banking sector.

Strategy for Building Customer Loyalty: The Role of Customer Relationship Marketing and Engagement in Mediating Satisfaction

Ruland Willy Jack Sumampouw — 2025-08-26

This study investigates the impact of customer relationship marketing and customer engagement on customer loyalty, with customer satisfaction serving as a mediating variable. The sample consisted of 97 service user companies, represented by company administrators working in the field. Hypothesis testing was carried out to examine both the direct and indirect effects, utilizing the mediation function of customer satisfaction. The findings reveal that customer relationship marketing has a direct, positive, and significant influence on customer satisfaction. Additionally, customer relationship marketing directly and positively affects customer loyalty, and customer engagement also has a direct, positive, and significant effect on customer loyalty. However, the results indicate that customer satisfaction does not have a direct, positive, and significant impact on customer loyalty. Furthermore, customer relationship marketing and customer engagement do not influence customer loyalty through the mediation of customer satisfaction. This study adds originality to the existing literature by concentrating on the port logistics service industry, specifically PT. IPC Terminal Petikemas Jakarta has been relatively underexplored in research about customer relationship marketing and engagement. For managerial implications, PT. IPC Terminal Petikemas Jakarta should focus on continually enhancing its customer relationship marketing strategies and actively fostering customer engagement to improve customer loyalty.

Transparency Without Resonance: Litigation Risk Disclosure and Market Apathy in Indonesia’s Capital Market

Chandra Yusuf — 2025-08-27

This study examines the gap between litigation risk disclosure and market responsiveness in Indonesia's capital markets. Although Law No. 8 of 1995 and POJK No. 29/POJK.04/2016 require issuers to disclose material legal risks, findings show such announcements rarely affect stock prices or investor behavior. Using a mixed normative–empirical method, the research combines legal analysis with simulated event studies and content analysis of disclosures from five issuers between 2020 and 2024. Results indicate most disclosures are vague and non-quantitative, omitting claim values, probability of loss, or operational impacts, thereby weakening informational value and salience. Event study results reveal no significant abnormal returns in a ±5-day window around disclosure dates, challenging the Efficient Market Hypothesis (EMH). To explain these outcomes, the study employs EMH, signaling theory, salience theory, and legal materiality, explaining why transparency fails to drive reactions. Contributing factors include the absence of binding standards, under-disclosure to avoid reputational harm, and weak investor literacy. Recommendations include standardized disclosure formats, quantification, stronger audits, and enhanced investor education. By framing transparency as both a legal and behavioral issue, the study proposes a framework to strengthen the credibility and effectiveness of litigation risk communication in emerging markets.