Research of Economics and Business

The Strategy of Bandung City Department Trade and Industry to Development Small and Medium Industries

2024-03-12T11:00:37+07:00

This research aims to determine the influence of Marketing Strategy and Service Quality dimensions on User Satisfaction using quantitative methods and descriptive approaches. The sampling used is probability sampling, namely simple random sampling with a sample size of 100 respondents. The analysis used includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. Research results include that Marketing Strategy and Service Quality has a significant effect on User Satisfaction. Simultaneous calculation results state that Marketing Strategy and Service Quality have a positive and significant influence on User Satisfaction. Based on this analysis, DISDAGIN Bandung City designed a development strategy for Small and Medium Industries. The managerial implication of the relationship between Marketing Strategy and Service Quality dimensions on User Satisfaction is the importance of holistic management that combines these two aspects to increase user satisfaction. Managers need to focus on an in-depth understanding of user needs, developing appropriate marketing strategies, and implementing high service quality to strengthen customer loyalty and brand image.

The Effect of Convenience and Security on Satisfaction with Customer Interest as Mediator

2024-03-21T11:53:52+07:00

This research was conducted to determine the influence of perceived convenience and security on customer interest in using BNI mobile banking with customer satisfaction as a mediator. The sampling technique used is nonprobability sampling (purposive sampling) with a customer population of the BNI Kelapa Gading branch with a sample size of 100 respondents. This research uses an associative approach using the Path Analysis method and is calculated. The results of this research show that perceived convenience has a positive effect on interest in using mobile banking, security has a positive effect on interest in using mobile banking, perception of convenience has no effect on customer satisfaction, security has no effect on customer satisfaction, and interest in using mobile banking has a positive effect on customer satisfaction and interest in using mobile banking do not mediate perceptions of convenience and security on customer satisfaction. The managerial implication of this research is improving user experience. This implication can be through streamlining processes and a better understanding of user needs. Improved system security to show that perceived security influences customer satisfaction and increased communication and education through marketing campaigns that focus on security features and convenience in mobile banking applications.

The Effect of Coal Production, Profitability, Leverage, Newcastle Price on Firm Value with Renewable Energy Moderation

2024-03-12T10:56:22+07:00

The flow of investment funds from global fund managers to energy sector stocks is increasing and is focused on renewable energy. Regarding this, several energy sector companies in Indonesia have started to diversify their business into renewable energy. This research uses panel data analysis, which aims to see the influence of various variables, including coal production, profitability, leverage, and Newcastle coal price with renewable energy as a moderator on the value of energy sector companies. The companies in the sample are the coal sub-sector energy sector listed on the Indonesia Stock Exchange in 2018-2022. The results of this research show that profitability has a positive influence on firm value. For coal production, leverage and Newcastle coal prices do not affect firm value. Apart from that, renewable energy is also unable to moderate the influence of coal production, leverage, and Newcastle coal price on Firm value. The managerial implication of this research is that companies in the energy sector need to pay attention not only to traditional factors such as coal production, profitability, and leverage but also to new factors such as Newcastle coal prices and renewable energy as moderators.

Impact of Financial Fundamentals on Firm Value: Evidence from Cosmetics and Household Goods Sector

2024-03-21T11:56:24+07:00

This study proposes to understand the influence of return on assets, current ratio, debt-to-equity ratio, and total asset turnover on firm value. The research method used is quantitative and uses secondary data, namely the corporate sub-sector cosmetics and household goods listed on the Indonesian Stock Exchange (IDX). The sample used is as many as 6 firms, period 2015-2020 through the purposive sampling method. The method of analysis of panel data. The results obtained in this study show that the simultaneous return on assets, current ratio, debt-to-equity ratio, and total asset turnover affect the firm value. A partial return on assets effect has a negative and significant impact on firm value, a current ratio effect has a positive and significant impact on firm value, a debt to equity ratio has no significant effect on firm value, and total asset turnover has a positive and significant effect on firm value. The managerial implication of these findings is the importance of management in optimizing the use of assets, maintaining healthy financial ratios, and managing the firm's capital structure wisely. Managers need to pay attention to these financial performance indicators of firm value.

The Role of Satisfaction Intervening of Halal Label on Purchasing Decision: Case Kapal Api Coffee

2024-03-26T14:16:16+07:00

This research was conducted with the aim of examining the effect of the halal label on customer loyalty through purchasing decisions and customer satisfaction as a mediating factor. This research was designed as explanatory research. The population in this study was Kapal Api coffee customers in Kelapa Gading, with a total sample size of 120 respondents. The sampling technique used is non-probability sampling. Data collection was carried out using the survey instrument questionnaire method through the Google Form page. The data analysis method uses Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results show that the halal label has a positive and significant effect on customer loyalty; customer satisfaction does not affect customer loyalty; the effect of the halal label on customer loyalty is not mediated through customer satisfaction as a mediating factor; and purchasing decisions cannot partially mediate the relationship between halal labels and customer loyalty. The managerial implication of the research is the importance of strengthening marketing strategies that prioritize halal labels to increase customer loyalty. Management needs to ensure that all their products have clear and reliable halal certification while focusing on increasing customer satisfaction through product innovation and adequate service.