Research of Islamic Economics

Wardah Digital Strategy: Analysis of Social Media Service Quality, Brand Image, and Price on Repurchase Interest

Dinda Mharani Nur Alfiani — 2025-07-21

This study aims to determine how much influence Brand Image, Price Perception, Social Media Marketing, and Service Quality have on Repurchase Intention. Wardah cosmetic customers in South Jakarta are the research population; The sample is 200 Perceptions. Perceptions fill out a questionnaire used to collect data. The Statistical Product and Service Solutions (SPSS) method is used to analyze the data. The results of the study indicate that Repurchase Intention can be influenced by a model that takes into account Price Perception, Brand Image, Social Media Marketing, and Service Quality. However, the satisfaction of Repurchase Intention is not greatly influenced by Service Quality. On the contrary, Brand Image does not have a significant influence on Repurchase Intention, but Social Media Marketing has a beneficial and large influence. And Price Perception has a positive and significant effect on Repurchase Intention. Islam teaches that if a Muslim has a business, then he must follow the rules of doing business according to Islamic teachings, including those related to buying and selling. The managerial implications of these findings indicate that Wardah management needs to strengthen its social media marketing strategy by providing responsive, informative, and interactive services in order to build emotional closeness with consumers.

The Impact of Basel Standards on Default Risk: A Case of Islamic Banks in Bangladesh

Md. Adnan Ahmed — 2025-07-22

Default risk is a major concern for banks and is shaped by both internal and external factors. Regulatory frameworks like Basel III aim to mitigate such risks. This study investigates the impact of Basel III standards on the default risk of Islamic banks in Bangladesh, focusing on three key indicators: Capital Adequacy Ratio (CAR), Liquidity Coverage Ratio (LCR), and Net Stable Funding Ratio (NSFR). The research covers all Islamic banks in Bangladesh and utilizes secondary data from annual reports. Default risk is assessed using the z-score, where a higher score indicates a lower probability of insolvency. Control variables include credit risk, investment propensity, off-balance sheet exposure, economic growth, and lending rates. A Random Effects Model is employed, with Panel-Corrected Standard Errors (PCSE) applied to address heteroskedasticity, autocorrelation, and cross-sectional dependency. Findings reveal that CAR, LCR, and NSFR significantly reduce default risk, highlighting the effectiveness of Basel III measures in strengthening financial stability. This study uniquely emphasizes Islamic banks and explores the alignment between globally recognized regulatory standards and Sharia-compliant banking. The results offer valuable insights for regulators, policymakers, and bank managers striving to balance regulatory compliance with the principles of Islamic finance.

Unveiling Beauty Choices: How Lifestyle, Halal Label and Prices Form Emina Cosmetics Purchases

Desya Dedldia — 2025-07-23

This study examines the influence of lifestyle, halal labeling, and price on purchasing decisions for halal cosmetics. The sample consisted of 100 respondents from the Faculty of Economics and Business at YARSI University, selected through purposive sampling. Data were collected using a questionnaire with the Judgement Sampling method and analyzed using multiple regression analysis, t-tests for partial effects, F-tests for simultaneous effects, and the coefficient of determination. The findings indicate that lifestyle has a positive and significant impact on purchasing decisions. Conversely, halal labeling and price do not have a significant effect. However, when examined collectively, lifestyle, halal labeling, and price significantly influence purchasing decisions. These results carry managerial implications for Emina Cosmetics, suggesting the need to develop marketing strategies that align with the lifestyles of young consumers, particularly female students. Companies should focus on tailoring products, promotional strategies, and brand communication to resonate with the lifestyle trends of this demographic. The originality of this study lies in its focus on the Islamic economic perspective of halal cosmetic purchasing behavior among young Muslim consumers, an area that has received limited attention in prior research.

Islamic Social Reporting Index as a Model for Measuring the Social Performance of Islamic Banking

Ade Saputra — 2025-07-25

This study analyzes and compares the social performance of Islamic banking in Indonesia using the Islamic Social Reporting (ISR) Index. The ISR Index assesses the extent to which Islamic banks disclose social responsibilities in line with Islamic principles. This research focuses on two Islamic business units BTN Syariah and CIMB Niaga Syariah through content analysis of their annual and sustainability reports. Using a descriptive-comparative approach and secondary data, the study evaluates ISR dimensions such as environmental responsibility, social responsibility, Sharia compliance, and other relevant aspects. The findings reveal a difference in transparency between the two banks. CIMB Niaga Syariah scored higher in several ISR dimensions, indicating a stronger commitment to Sharia-compliant social reporting. Nonetheless, both banks show positive development in improving their social disclosure. These results have significant implications for Islamic banking practitioners and regulators, encouraging greater transparency, accountability, and the formulation of effective social reporting strategies aligned with Sharia values. Furthermore, the study serves as a useful reference for other Islamic financial institutions aiming to enhance their social performance and better meet stakeholder expectations through more comprehensive and responsive reporting practices.

Unveiling the Power of Halal Labels, Brand Image, and Price: How Consumer Satisfaction Drives Purchase Decisions

Ryan Farhan Abelmar — 2025-07-25

This study was conducted with the aim of investigating the impact of halal labels, brand image, and price on purchasing decisions, with consumer satisfaction serving as a mediating factor. The study was designed as an explanatory research study. The study population consisted of individuals who use and have used Wardah cosmetic products, with a sample size of 100 respondents. Data was collected using questionnaires and interviews with some respondents. The results of the study indicate that halal labels, brand image and price can be used as models that influence purchasing decisions mediated by consumer satisfaction. Price has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive and significant effect on purchasing decisions. Meanwhile, halal labels, brand image and price have a positive but insignificant effect on purchasing decisions. Consumer satisfaction can be a mediator that influences purchasing decisions, but halal labels and brand image are not significant factors. Managerial Implications: The results of this study provide implications for cosmetic companies, such as Wardah, to focus their marketing strategies on increasing consumer satisfaction, as satisfaction has been shown to play a significant role in mediating the influence of price on purchasing decisions.