Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang

Gatot Prabantoro; Rimi Gusliana Mais; Megayani Megayani; Maya  Mustika; Preztika Ayu Ardheta; Faris Faruqi; Dean Salomo Anthonio; Goerge M.V. Kawung; Hanly F.J Siwu

doi:10.58777/ecd.v2i1.226

Authors

Gatot Prabantoro Indonesian College of Economics (STEI), Jakarta
Rimi Gusliana Mais Indonesian College of Economics (STEI), Jakarta
Megayani Megayani Indonesian College of Economics (STEI), Jakarta
Maya Mustika Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Preztika Ayu Ardheta Indonesian College of Economics (STEI), Jakarta
Faris Faruqi Indonesian College of Economics (STEI), Jakarta
Dean Salomo Anthonio Indonesian College of Economics (STEI), Jakarta
Goerge M.V. Kawung Faculty of Economics and Business, Sam Ratulangi University
Hanly F.J Siwu Faculty of Economics and Business, Sam Ratulangi University

DOI:

https://doi.org/10.58777/ecd.v2i1.226

Keywords:

MSMEs, Digital Marketing

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.

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