About the Journal

About The Journal

The Marketing and Business Strategy (MBS) is a double-blind, peer-reviewed, and open-access journal published by SAN Scientific. This journal is published online semi-annually and continuously to keep readers updated with the latest progress. MBS is dedicated to publishing academic work in all aspects relevant to developing the theory and practice of marketing theory, marketing management, consumer behavior, consumption practice, competition, brand management, digital marketing, business environment, and strategic management in both the public and private sectors. 

The MBS publishes high-quality, original research papers that cover a wide range of topics in marketing and business strategy discipline, offer new scientific perspectives, and add new contributions to the marketing literature and management strategic practice. The journal emphasizes empirical, practical, and policy-oriented research and reviews in marketing, business strategy, and other national and international markets. The journal aims to increase communication and collaboration between academic and other research communities, policymakers and operational decision-makers, and their regulators.

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Aims and Scopes

The Marketing and Business Strategy (MBS) publishes high-quality, open-access, and original research/case study papers that cover a wide range of marketing and business strategy topics, add new contributions to the literature and practice, and provide global perspectives  in all areas, including but not restricted to:

Marketing

Business Strategy
  • Marketing Management
  • Consumer Behavior
  • Marketing Communications
  • Sales Management
  • Product Management
  • Brand Management
  • Pricing Policy
  • Marketing Strategy
  • Digital Marketing
  • Distribution Channel Management
  • Customer Relationship Management
  • Strategic Management and Policy
  • Corporate and Business Strategy
  • Innovation Business Model
  • Competitive Advantage Strategy
  • Business Sustainability and Development
  • Business Environment and Public Affairs
  • Entrepreneurship and Innovations
  • Digital Business Transformations

 

 

Recognizing and promoting the multidisciplinary nature, the journal's editors consider that contributions from all research perspectives are fundamental to advancing knowledge and practice in marketing and business strategy.

Before submitting your manuscript to MBS, kindly ensure it is written properly in the template. Manuscripts must adhere to the MBS author rules and submission form to avoid being revised or rejected in the initial review stage.