Vol. 2 No. 2 (2025): MAY 2025

Articles

• E-Marketing Model For A Globally Competitive Micro, Small And Medium-Sized Enterprise Sector: Insights From Nigeria

  Gazie S. Okpara, Godswill Agu, Sunday C. Onyeokoro

  53-61

  • pdf

  Views: 58 Downloaded: 37

• From Discounts to Impulse Buys: How Shopping Lifestyles and Positive Emotions Influence Consumer Behavior

  Muhammad Zaki, Zainal Zawir Simon

  62-74

  • pdf

  Views: 79 Downloaded: 51

• Amplifying Influence: The Role of Brand Ambassadors in the Relationship Between Korean Wave and K-Pop Merchandise Purchase Decisions

  Lintang Fatma Kurnianingtyas, Faris Faruqi

  75-89

  • pdf

  Views: 139 Downloaded: 56

• Maximizing Sales: The Effect of Instagram, Brand Ambassadors and Product Quality

  Ika Juindri Puspitasari, Muslikh

  90-99

  • pdf

  Views: 37 Downloaded: 50

• Decoding the Buyer’s Mind: The Role of Promotion and Brand Image in Purchase Decisions

  Futri Zamnis Mareta, Ismail Razak, Yuaniko Yuaniko

  100-109

  • pdf

  Views: 41 Downloaded: 21