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Vol. 3 No. 1 (2025): NOVEMBER 2025
The third volume and issue 1 of Marketing and Business Strategy (MBS), published in November 2025, has been available since November 20, 2025. The publication features five articles from five author affiliations: Berlin School of Business and Innovation, Berlin, Germany, Abia State University, Uturu, Nigeria, State University of Jakarta, Jakarta, KIKOPIN University, Sumedang, YARSI University, Jakarta.
Published:
2025-11-07
Articles
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From Image to Action: How Brand Image and Product Quality Shape Purchase Decisions through Brand Trust
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DOI :
https://doi.org/10.58777/mbs.v3i1.353
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AI Meets Marketing: Unearthing Next-Gen Campaign Strategies with AI-Powered Tool
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| DOI :
https://doi.org/10.58777/mbs.v3i1.442
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Transforming B2B Customer Experience Through Digital Transformation and Social Media in the Sudanese ICT Sector
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| DOI :
https://doi.org/10.58777/mbs.v3i1.535
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Cooperative Farming for Agricultural Produce Export in the South East Region Nigeria: Problems and Prospects
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| DOI :
https://doi.org/10.58777/mbs.v3i1.466
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Optimizing Sales Performance of Culinary MSMEs Through Strategic Digital Marketing in the Digital Transformation Era
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| DOI :
https://doi.org/10.58777/mbs.v3i1.443
