Vol. 4 No. 1 (2026): NOVEMBER 2026

Articles

• Post-Merger Consumer Dynamics: How Digital Marketing and Service Quality Drive Customer Satisfaction in the TikTok Shop-Tokopedia Ecosystem

  Winda Silfiani, Rini Hidayati

  1-12

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  Abstract View: 0 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v4i1.351
  

• Beyond Price: Understanding the Interplay Between Perceived Value, Customer Satisfaction, and Purchase Intention Among Generation Z Consumers

  Zulfa Fatimah Tuzzahro, Yuaniko Paramitra, Tatag Herbayu Latukismo

  13-23

  • pdf

  
  Abstract View: 0 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v4i1.710
  

• The Mediating Role of Brand Trust in Sunscreen Purchase Decisions: Evidence from Facetology Users in Tropical Jabodetabek

  Devani Safira, Muslikh Muslikh

  24-37

  • pdf

  
  Abstract View: 0 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v4i1.453