Vol. 3 No. 2 (2026): MAY 2026

Articles

• From Vibes to Purchase: The Emotional Bridge Between Promotion, Atmosphere, and Impulse Shopping

  Muhammad Ananda Fathorozi, Amin Mansur

  55-65

  • pdf

  
  Abstract View: 4 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v3i2.445
  

• What Really Builds Competitive Advantage in Creative Culinary MSMEs? The Dominance of Operational Capabilities

  Yuaniko Paramitra, Fatimah Fatimah, Fajar Cahyo Utomo

  66-77

  • pdf

  
  Abstract View: 0 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v3i2.600
  

• Impact of Product Variety on Repurchase Decisions: The Mediating Role of Customer Satisfaction

  Wafi Ega Bhagaskara, Muslikh

  78-87

  • pdf

  
  Abstract View: 0 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v3i2.350