AI Meets Marketing: Unearthing Next-Gen Campaign Strategies with AI-Powered Tool

Asep Koswara

doi:10.58777/mbs.v3i1.442

Authors

Asep Koswara Department of Master Management, Faculty of Economics and Business, IKOPIN University

DOI:

https://doi.org/10.58777/mbs.v3i1.442

Keywords:

AI in Marketing, AI Powered Tool, Campaign Strategies, Digital Marketing Strategies, Marketing Campaign Ideas

Abstract

This study explores AI's capabilities for generating innovative digital marketing strategies through a practical analysis using AskOptimo, an AI-powered marketing tool. Using a descriptive research methodology, this study aims to evaluate the types of campaign strategies developed by AskOptimo, assess their strategic value, and determine their alignment with industry best practices, particularly in the wedding industry. By analyzing the generated ideas, the study identifies the strengths and limitations of AI in digital marketing and offers insights into its potential to streamline the campaign ideation process. The results reveal that AskOptimo offers efficient, diverse marketing suggestions; the ideas often reflect common industry approaches but lack the emotional and contextual depth needed for the wedding sector. The study also highlights the need for a hybrid approach that combines AI with human creativity to develop innovative and impactful marketing campaigns. The findings provide insights for businesses, marketers, and researchers interested in AI's role in shaping modern marketing strategies. Managerially, the study suggests that companies should not rely solely on AI tools but instead use them as support systems to enhance, rather than replace, human-led strategic thinking particularly in emotionally nuanced industries like weddings.

References

AskOptimo. (2025). Marketing campaign ideas tool. AskOptimo. https://askoptimo.com/tools/marketing-campaign-ideas

Arora, S., & Thota, S. R. (2024). Using artificial intelligence with big data analytics for targeted marketing campaigns (No. June).

Bhattarai, A. (2023). Exploring customer engagement through generative AI innovative strategies in digital marketing campaigns. Quarterly Journal of Emerging Technologies and Innovations, 8(12), 1–9.

Chatterjee, S., Rana, N. P., Tamilmani, K., & Sharma, A. (2021). Adoption of artificial intelligence in marketing: A review and research agenda. International Journal of Information Management, 56, 102213.

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications.

Dhamija, P., & Bag, S. (2020). Role of artificial intelligence in reshaping marketing. Journal of Business Research, 116, 391–399.

Gajić, J. (2023). Advanced technologies as a framework for sustainable marketing campaigns (AI application in neuromarketing). In Sinteza 2023—International Scientific Conference on Information Technology, Computer Science, and Data Science (pp. 180–184). Singidunum University.

Gunawan, A. I., Monoarfa, H., Hendrayati, H., Bahri, K. N., Rahayu, A., & Huda, M. (2024). Social media user perceptions of communication types: Comparing one-way and two-way communication for the brand. Journal of Marketing Innovation (JMI), 3(1).

Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, 119–132.

Iyelolu, T. V., Agu, E. E., Idemudia, C., & Ijomah, T. I. (2024). Leveraging artificial intelligence for personalized marketing campaigns to improve conversion rates. International Journal of Engineering Research and Development, 20(8).

Kalusivalingam, A. K., Sharma, A., Patel, N., & Singh, V. (2020). Leveraging neural networks and collaborative filtering for enhanced AI-driven personalized marketing campaigns. International Journal of AI and ML, 1(2).

Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving from traditional to digital. Wiley.

Nair, K., & Gupta, R. (2021). Application of AI technology in the modern digital marketing environment. World Journal of Entrepreneurship, Management and Sustainable Development, 17(3), 318–328.

Soni, V. (2023). Adopting generative AI in digital marketing campaigns: An empirical study of drivers and barriers. Sage Science Review of Applied Machine Learning, 6(8), 1–15.

Van Esch, P., & Stewart Black, J. (2021). Artificial intelligence (AI): Revolutionizing digital marketing. Australasian Marketing Journal, 29(3), 199–203.

Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). Sage Publications.