About the Journal
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The Marketing and Consumer Behavior (MCB) journal publishes theoretical, empirical research, conceptual frameworks and case studies articles on all major marketing management, consumer psychology & behavior, sustainability, ethics & social impact, digital marketing & emerging technologies, data-driven marketing & analytics, retail transformation & omnichannel strategies, global markets & cross-cultural behavior, future frontiers in marketing, and marketing strategy-related topics. The journal's mission is to offer a forum for the growing amount of scholarly research on marketing and consumer behavior in which they operate. The journal emphasizes both theoretical advancements and their applications, as well as empirical, practical, and policy-oriented research in marketing and strategy across various local and international markets. |
The MCB examines various decisions, processes, and activities within the technology setting's marketing, business strategy, and policy. The MCB is published for executives, researchers, and scholars alike; the journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world. The journal aims to promote communication and collaboration between and among academic and other research groups, as well as policymakers and operational decision-makers at private and public institutions, national and global, and their regulators.
This journal is published online semi-annually continuously (March and September) to keep authors and readers updated with the latest progress. If you have any questions about the journal, please Chat on WhatsApp (+62 081188809464) or/and email us (info-mcb@sanscientific.com). You are invited to keep us up-to-date on the most recent academic research and study areas.
Submission in English
The online and continuous publication system journal
Free APC/Author Fee/Translation/Proofreading
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