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  AUGUST 2025

  Vol. 1 No. 1 (2025)

  The first volume and issue of the Marketing and Consumer Behavior (MCB) journal publishes theoretical, empirical research, conceptual frameworks and c, with the publication period of August 2025, has been available since August 26, 2025. The publication features a total of five articles from 1 author affiliations, namely YARSI University.