Vol. 3 No. 2 (2025): SEPTEMBER 2025

Articles

• What Makes Consumers Buy? The Impact of Quality, Price, Brand Image, and Social Media Promotion

  Gita Amalia Putri, Zainal Zawir Simon

  57-68

  • pdf

  
  Abstract View: 76 | pdf Download: 128 | DOI : https://doi.org/10.58777/reb.v3i2.417
  

• Macroeconomic Determinants of Stock Returns in the Indonesian Food and Beverage Industry

  Fahri Gunawan Siagian, Pardomuan Sihombing

  69-78

  • pdf

  
  Abstract View: 45 | pdf Download: 119 | DOI : https://doi.org/10.58777/reb.v3i2.499
  

• The Power of Brand Love: Unlocking Loyalty Through Image, Trust, and Satisfaction

  Dody Hadi Wijaya, Amin Mansur

  79-92

  • pdf

  
  Abstract View: 76 | pdf Download: 101 | DOI : https://doi.org/10.58777/reb.v3i2.418
  

• Unraveling the Impact of Psychological Contract Breach on Work Engagement and Life Satisfaction in Generation Z

  Alfiah Fill Kholqi Yusup, Hendryadi Hendryadi

  93-105

  • pdf

  
  Abstract View: 79 | pdf Download: 193 | DOI : https://doi.org/10.58777/reb.v3i2.414
  

• Measuring Stock Value: The Impact of Financial Ratios on a Company's Stock Price

  Mutia Karima, Muhammad Ghazali

  106-117

  • pdf

  
  Abstract View: 52 | pdf Download: 127 | DOI : https://doi.org/10.58777/reb.v3i2.515