Vol. 3 No. 2 (2025): SEPTEMBER 2025

Articles

• What Makes Consumers Buy? The Impact of Quality, Price, Brand Image, and Social Media Promotion

  Gita Amalia Putri, Zainal Zawir Simon

  57-68

  • pdf

  Views: 25 Downloaded: 14

• Macroeconomic Determinants of Stock Returns in the Indonesian Food and Beverage Industry

  Fahri Gunawan Siagian, Pardomuan Sihombing

  69-78

  • pdf

  Views: 17 Downloaded: 14

• The Power of Brand Love: Unlocking Loyalty Through Image, Trust, and Satisfaction

  Dody Hadi Wijaya, Amin Mansur

  79-92

  • pdf

  Views: 30 Downloaded: 11

• Unraveling the Impact of Psychological Contract Breach on Work Engagement and Life Satisfaction in Generation Z

  Alfiah Fill Kholqi Yusup, Hendryadi Hendryadi

  93-105

  • pdf

  Views: 31 Downloaded: 42

• Measuring Stock Value: The Impact of Financial Ratios on a Company's Stock Price

  Mutia Karima, Muhammad Ghazali

  106-117

  • pdf

  Views: 20 Downloaded: 11