Vol. 1 No. 2 (2024): MAY 2024

View Vol. 1 No. 2 (2024): MAY 2024

The first volume and issue 2 of Marketing and Business Strategy (MBS), published in May 2024, has been available since May 30, 2024. The publication features five articles from three author affiliations: YARSI University, Indonesian College of Economics (STEI) Jakarta, and Krisnadwipayana University.

DOI: https://doi.org/10.58777/mbs.v1i2

Published: 2024-05-30

Articles

Marketing Events Mediating BEV Features and Operating Costs: Impact on Purchase Intentions

Faiz Mustafa; Perdana Wahyu Santosa

56-68
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Abstract View: 317 | pdf Download: 196 | DOI : https://doi.org/10.58777/mbs.v1i2.179
Influence of Innovation and Entrepreneurial Orientation on Competitive Through Marketing Performance as Moderating

Eka Melany Aprillia

69-79
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Abstract View: 181 | pdf Download: 171 | DOI : https://doi.org/10.58777/mbs.v1i2.227
The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating

Rizka Nurul Utami; Muslikh; Dinda Oktavia

80-92
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Abstract View: 1326 | pdf Download: 2603 | DOI : https://doi.org/10.58777/mbs.v1i2.228
The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions

Muhammad Ramadhan; Zainal Zawir Simon; Nazma Riska Zhafiraah

93-106
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Abstract View: 811 | pdf Download: 855 | DOI : https://doi.org/10.58777/mbs.v1i2.225
Effect of Healthcare Service Quality and Price on Patient Satisfaction

Aldian Sumardika, Ismail Razak; Yuaniko Yuaniko

107-116
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Abstract View: 360 | pdf Download: 239 | DOI : https://doi.org/10.58777/mbs.v1i2.234