Vol. 1 No. 2 (2024): MAY 2024
The first volume and issue 2 of Marketing and Business Strategy (MBS), published in May 2024, has been available since May 26, 2024. The publication features five articles from three author affiliations: YARSI University, Indonesian College of Economics (STEI) Jakarta, and Krisnadwipayana University.
Published:
2024-05-30
Articles
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Marketing Events Mediating BEV Features and Operating Costs: Impact on Purchase Intentions
Views: 245
Downloaded: 144
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The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating
Views: 792
Downloaded: 1946
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The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions
Views: 624
Downloaded: 583
