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Vol. 1 No. 2 (2024): MAY 2024
The first volume and issue 2 of Marketing and Business Strategy (MBS), published in May 2024, has been available since May 30, 2024. The publication features five articles from three author affiliations: YARSI University, Indonesian College of Economics (STEI) Jakarta, and Krisnadwipayana University.
Published:
2024-05-30
Articles
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Marketing Events Mediating BEV Features and Operating Costs: Impact on Purchase Intentions
Views: 295
Downloaded: 180
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The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating
Views: 1204
Downloaded: 2504
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The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions
Views: 760
Downloaded: 706
