Vol. 2 No. 1 (2024): NOVEMBER 2024

Articles

• Amplifying Purchase Decisions: The Impact of Social Media Marketing, e-WOM, and Celebrity Endorsements

  Yoan Ananda Putra, Andika Nuraga Budiman

  1-10

  • pdf

  
  Abstract View: 266 | pdf Download: 394 | DOI : https://doi.org/10.58777/mbs.v2i1.260
  

• Patient Satisfaction with the Service Quality Dimensions In Multi-Speciality Private Hospitals in Indore City MP, India

  Shilpa Katira, Rajeev Samuel, Shefali Tiwari, Deepali Pai, Surya Agrawal

  11-22

  • pdf

  
  Abstract View: 247 | pdf Download: 386 | DOI : https://doi.org/10.58777/mbs.v2i1.252
  

• How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty?

  Wahyu Dwi Saputra, Perdana Wahyu Santosa

  23-34

  • pdf

  
  Abstract View: 204 | pdf Download: 328 | DOI : https://doi.org/10.58777/mbs.v2i1.241
  

• Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior?

  Yuaniko Yuaniko, Melinda Syafri Caniago

  35-43

  • pdf

  
  Abstract View: 180 | pdf Download: 230 | DOI : https://doi.org/10.58777/mbs.v2i1.339
  

• Product Quality, Celebrity Endorsements, Brand Image, and Trust: Consumer Purchase Decisions

  Saskia Maharani Putri Chandra, Amin Mansur

  44-52

  • pdf

  
  Abstract View: 303 | pdf Download: 362 | DOI : https://doi.org/10.58777/mbs.v2i1.262