Vol. 2 No. 1 (2024): NOVEMBER 2024

Articles

• Amplifying Purchase Decisions: The Impact of Social Media Marketing, e-WOM, and Celebrity Endorsements

  Yoan Ananda Putra, Andika Nuraga Budiman

  1-10

  • pdf

  Views: 201 Downloaded: 246

• Patient Satisfaction with the Service Quality Dimensions In Multi-Speciality Private Hospitals in Indore City MP, India

  Shilpa Katira, Rajeev Samuel, Shefali Tiwari, Deepali Pai, Surya Agrawal

  11-22

  • pdf

  Views: 184 Downloaded: 224

• How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty?

  Wahyu Dwi Saputra, Perdana Wahyu Santosa

  23-34

  • pdf

  Views: 135 Downloaded: 163

• Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior?

  Yuaniko Yuaniko, Melinda Syafri Caniago

  35-43

  • pdf

  Views: 112 Downloaded: 159

• Product Quality, Celebrity Endorsements, Brand Image, and Trust: Consumer Purchase Decisions

  Saskia Maharani Putri Chandra, Amin Mansur

  44-52

  • pdf

  Views: 216 Downloaded: 242