Vol. 2 No. 1 (2024): NOVEMBER 2024

The second volume and issue 1 of Marketing and Business Strategy (MBS), published in November 2024, has been available since May 29, 2024. The publication features five articles from three author affiliations: YARSI University, Amity Global Business School, India, and Krisnadwipayana University.
Published:
2024-11-18
Articles
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Amplifying Purchase Decisions: The Impact of Social Media Marketing, e-WOM, and Celebrity Endorsements
Views: 182
Downloaded: 213
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How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty?
Views: 127
Downloaded: 137
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Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior?
Views: 100
Downloaded: 136
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Product Quality, Celebrity Endorsements, Brand Image, and Trust: Consumer Purchase Decisions
Views: 202
Downloaded: 210