Vol. 2 No. 1 (2024): NOVEMBER 2024

The second volume and issue 1 of Marketing and Business Strategy (MBS), published in November 2024, has been available since May 29, 2024. The publication features five articles from three author affiliations: YARSI University, Amity Global Business School, India, and Krisnadwipayana University.
Published:
2024-11-18
Articles
-
Amplifying Purchase Decisions: The Impact of Social Media Marketing, e-WOM, and Celebrity Endorsements
Views: 166
Downloaded: 194
-
How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty?
Views: 119
Downloaded: 122
-
Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior?
Views: 92
Downloaded: 123
-
Product Quality, Celebrity Endorsements, Brand Image, and Trust: Consumer Purchase Decisions
Views: 182
Downloaded: 187