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Vol. 2 No. 2 (2025): MAY 2025
The second volume and issue 2 of Marketing and Business Strategy (MBS), published in May 2025, has been available since May 30, 2025. The publication features five articles from three author affiliations: Department of Marketing, Abia State University, Uturu, Nigeria, Indonesian College of Economics (STEI) Jakarta, Krisnadwipayana University, Jakarta, YARSI University, Jakarta.
Published:
2025-05-30
Articles
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E-Marketing Model For A Globally Competitive Micro, Small And Medium-Sized Enterprise Sector: Insights From Nigeria
Abstract View: 151 |
pdf Download: 177
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DOI :
https://doi.org/10.58777/mbs.v2i2.439
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From Discounts to Impulse Buys: How Shopping Lifestyles and Positive Emotions Influence Consumer Behavior
Abstract View: 299 |
pdf Download: 253
| DOI :
https://doi.org/10.58777/mbs.v2i2.341
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Amplifying Influence: The Role of Brand Ambassadors in the Relationship Between Korean Wave and K-Pop Merchandise Purchase Decisions
Abstract View: 393 |
pdf Download: 523
| DOI :
https://doi.org/10.58777/mbs.v2i2.446
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Maximizing Sales: The Effect of Instagram, Brand Ambassadors and Product Quality
Abstract View: 84 |
pdf Download: 224
| DOI :
https://doi.org/10.58777/mbs.v2i2.257
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Decoding the Buyer’s Mind: The Role of Promotion and Brand Image in Purchase Decisions
Abstract View: 97 |
pdf Download: 130
| DOI :
https://doi.org/10.58777/mbs.v2i2.440
