Vol. 3 No. 2 (2026): MAY 2026

Articles

• From Vibes to Purchase: The Emotional Bridge Between Promotion, Atmosphere, and Impulse Shopping

  Muhammad Ananda Fathorozi, Amin Mansur

  55-65

  • pdf

  
  Abstract View: 70 | pdf Download: 164 | DOI : https://doi.org/10.58777/mbs.v3i2.445
  

• What Really Builds Competitive Advantage in Creative Culinary MSMEs? The Dominance of Operational Capabilities

  Yuaniko Paramitra, Fatimah Fatimah, Fajar Cahyo Utomo

  66-77

  • pdf

  
  Abstract View: 49 | pdf Download: 66 | DOI : https://doi.org/10.58777/mbs.v3i2.600
  

• Impact of Product Variety on Repurchase Decisions: The Mediating Role of Customer Satisfaction

  Wafi Ega Bhagaskara, Muslikh

  78-87

  • pdf

  
  Abstract View: 187 | pdf Download: 351 | DOI : https://doi.org/10.58777/mbs.v3i2.350
  

• What Drives Customers to Buy? The Dominant Role of Menu Variation at Cafe Rumakadua, Indonesia

  Zandy Pratama Zain, Irfandi Buamonabot, Eka Satirianisa Mappe, Safri Panigoro, Ruland Willy Jack Sumampouw

  88-100

  • pdf

  
  Abstract View: 163 | pdf Download: 89 | DOI : https://doi.org/10.58777/mbs.v3i2.614
  

• Rethinking Entrepreneurial Spirit: Why Internal and Social Factors Matter More Than Capital

  Hilma Suyana, Syifa Putri Hermawan

  101-112

  • pdf

  
  Abstract View: 64 | pdf Download: 45 | DOI : https://doi.org/10.58777/mbs.v3i2.454