Vol. 3 No. 2 (2026): MAY 2026

Articles

• From Vibes to Purchase: The Emotional Bridge Between Promotion, Atmosphere, and Impulse Shopping

  Muhammad Ananda Fathorozi, Amin Mansur

  55-65

  • pdf

  
  Abstract View: 3 | pdf Download: 0 | DOI : https://doi.org/10.58777/mbs.v3i2.445