How Convenience, Usefulness, and Security Drive User Interest in Applications

Galuh Putri Restya; Lily Deviastri

doi:10.58777/rbm.v3i2.244

Authors

Galuh Putri Restya Faculty of Economics and Business, YARSI University, Jakarta
Lily Deviastri Faculty of Economics and Business, YARSI University, Jakarta

DOI:

https://doi.org/10.58777/rbm.v3i2.244

Keywords:

Convenience, Usefulness, Security, Interest in Use

Abstract

This research aims to determine whether convenience, usefulness and security have an individual and simultaneous influence on interest in using the GoPay application in the district. Cengkareng, West Jakarta. The independent variables of this research include convenience, usefulness and safety, while the dependent variable is interest in use. This research was carried out using quantitative methods. This research uses multiple linear regression analysis as a data analysis method with a significant level of 5%. The results of the analysis in this research explain that convenience, benefits and security positively and significantly and simultaneously influence interest in using the GoPay application in the district area. Cengkareng, West Jakarta. Managerial implications suggest that to attract and retain users, companies must focus on enhancing user convenience through intuitive design and seamless navigation, ensuring that the application offers valuable and practical features that meet user needs, and providing robust security measures to protect user data and build trust. By aligning application development and marketing strategies with these key user priorities, businesses can significantly increase user engagement and satisfaction, ultimately driving higher adoption rates and customer loyalty.

References

Angelina, A. I., & Mashariono, M. (2020). Pengaruh Kepercayaan, Promosi, dan Kemudahan Terhadap Minat Pengguna GOPAY. Jurnal Ilmu dan Riset Manajemen (JIRM), 9(7).

Ardianto, K., Azizah, N., Risiko, P., & Kegunaan, P. (2021). Analisis Minat Penggunaan Dompet Digital Dengan Pendekatan Technology Acceptance Model (TAM) Pada Pengguna di Kota Surabaya. Jurnal Pengembangan Wiraswasta, 23(1), 13. https://doi.org/10.33370/jpw.v23i1.511

Aristiana, M. (2019). The factors that influence people’s interest in using a digital platform as a ZIS payment (case study Go-Pay). In International Conference of Zakat. 50-59. https://doi.org/10.37706/iconz.2019.156

Ernawati, N., & Noersanti, L. (2020). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan Dan Kepercayaan Terhadap Minat Penggunaan Pada Aplikasi Ovo.

Febriaty, H. (2019). Pengaruh sistem pembayaran non tunai dalam era digital terhadap tingkat pertumbuhan ekonomi Indonesia. Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi), (2), 307-313. https://doi.org/10.55916/frima.v0i2.47

Halim, F., Efendi, E., Butarbutar, M., Malau, A. R., & Sudirman, A. (2020). Constituents Driving Interest in Using E-Wallets in Generation Z. In Proceeding on International Conference of Science Management Art Research Technology 1(1). 101-116.

Khotimah, K., & Febriansyah, F. (2018). Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 1(1), 19-26. https://doi.org/10.36407/jmsab.v1i1.16

Lai, P. C., & Liew, E. J. (2021). Towards a cashless society: The effects of perceived convenience and security on gamified mobile payment platform adoption. Australasian Journal of Information Systems. 25. https://doi.org/10.3127/ajis.v25i0.2809

Latief, F., & Dirwan, D. (2020). Pengaruh Kemudahan, Promosi, Dan Kemanfaatan Terhadap Keputusan Penggunaan Uang Digital. Jurnal Ilmiah Akuntansi Manajemen, 3(1), 16-30. https://doi.org/10.35326/jiam.v3i1.612

Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behavior (TPB) on Chinese consumers' green purchase intention. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-05-2019-0285

Mahardika, M. S., Fauzi, A., & Mardi, M. (2021). Pengaruh Kemudahan Penggunaan, Keamanan dan Persepsi Resiko Terhadap Minat Pengguna Financial Teknologi. Indonesian Journal of Economy, Business, Entrepreneurship and Finance, 1(3), 233-244.

Mawardani, F., & Dwijayanti, R. (2021). Pengaruh Persepsi Kemudahan Penggunaan dan Promosi Cashback Terhadap Minat Mahasiswa Dalam Menggunakan Dompet Digital Shopeepay Pada Aplikasi Shopee. Jurnal Pendidikan Tata Niaga (JPTN), 9(3), 1455-1463. https://doi.org/10.24246/j.js.2019.v9.i3.p292-304

Mawardi, M. (2019). Rambu-rambu Penyusunan Skala Sikap Model Likert untuk Mengukur Sikap Siswa. Jurnal Pendidikan Dan Kebudayaan, 9(3), 292-304.

Mei, Y. C., & Aun, N. B. (2019). Factors influencing consumers' perceived usefulness of M-Wallet in Klang Valley, Malaysia. Review of Integrative Business and Economics Research, 8, 1-23.

Ng, K. Y. N. (2020). The moderating role of trust and the theory of reasoned action. Journal of Knowledge Management, 24(6), 1221-1240. https://doi.org/10.1108/JKM-01-2020-0071

Normayanti Putri, O., & Usman, O. (2021). The Influence of Perceptions of Ease of Use, Perceptions of Benefits, and Perceptions of Security on Students' Interest in Using E-Wallet. Osly. https://doi.org/10.2139/ssrn.3996616

Nurmalia, V. D., & Wija, L. E. (2018). Pengaruh persepsi kemudahan dan persepsi kemanfaatan terhadap minat beli secara online. Jurnal Riset Manajemen dan Bisnis, 13(1), 69-76. https://doi.org/10.21460/jrmb.2018.131.305

Pratama, A. B., & Suputra, I. D. G. D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik. E-jurnal Akuntansi, 27(2), 927-953. https://doi.org/10.24843/EJA.2019.v27.i02.p04

Prathama, F. (2019). Pengaruh Kemudahan Penggunaan Aplikasi Dan Kepercayaan Konsumen Terhadap Minat Beli Ulang Konsumen E-Commerce Lazada. Agora, 7(1). https://doi.org/10.36407/jmsab.v1i1.16

Punwatkar, S., & Verghese, M. (2018). Adaptation of e-wallet payment: an empirical study on consumers’ adoption behavior in central India. International Journal of Advanced in Management, Technology and Engineering Sciences, 8(3), 1147-1156.

Robaniyah, L., & Kurnianingsih, H. (2021). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Keamanan terhadap Minat Menggunakan Aplikasi OVO. Jurnal Riset Manajemen, 10(1), 53-62. https://doi.org/10.17509/image.v10i1.32009

Santosa, P. W., & Hidayat, A. (2014). Riset Terapan: Teori dan Aplikasi (First Edit). Globalstat Solusi Utama.

Sari, N. P. (2019). Student satisfaction assessment using Servqual approaches in receiving banking services. Jurnal Ekonomi Modernisasi, 15(3), 128-137. https://doi.org/10.21067/jem.v15i3.4005

Sarjita, S. (2020). Pengaruh kepercayaan dan keamanan terhadap minat beli konsumen secara online pada situs olx. Jurnal Bisnis, Manajemen dan Akuntansi, 7(1), 69-82.

Usman, R. (2017). Karakteristik uang elektronik dalam sistem pembayaran. Yuridika, 32(1), 134-166. https://doi.org/10.20473/ydk.v32i1.4431

Utami, A. R. H. S. (2020). Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Resiko Terhadap Minat Menggunakan E-Commerce. Prisma (Platform Riset Mahasiswa Akuntansi), 1(6), 79-93.