Vol. 4 No. 1 (2026): FEBRUARY, 2026

The fourth volume and issue 1 of the Research of Business and Management (RBM), with the publication period of February 2026, has been available since February 23, 2026. The publication features a total of five articles from 3 author affiliations, namely Asia & Yarsi University, Krisnadwipayana University, and Indonesian College of Economics (STEI).

DOI: https://doi.org/10.58777/rbm.v4i1

Published: 2026-02-23

Articles

How Digital Marketing and Brand Awareness Drive Online Purchasing: The Impact of Price Perception and Product Quality in Jakarta

Resti Pratama, Rini Hidayati

1-10
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CSR and Profitability as Determinants of Firm Value: Evidence from Sri-Kehati Index

Ono Tarsono, Maya Mustika, Fasya Nabila Salim, Dwi Windu Suryono

11-20
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Consumer Purchase Drivers in Everwhite Skincare: Evidence from Multiple Regression Analysis

Raihan Nabila, Amin Mansur

21-32
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Strategic Use of Accounting Information and Its Impact on MSMEs’ Understanding of SAK EMKM Based on Firm Size

Mishelei Loen, Herry Winarto, Daniel Erinopem Situmorang

33-34
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Determinants of Purchase Intention Toward MS Glow: The Moderating Role of Price Discounts

Amelia Juniasi, Andika Nuraga Budiman

44-54
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Vol. 4 No. 1 (2026): FEBRUARY, 2026

Articles

How Digital Marketing and Brand Awareness Drive Online Purchasing: The Impact of Price Perception and Product Quality in Jakarta

CSR and Profitability as Determinants of Firm Value: Evidence from Sri-Kehati Index

Consumer Purchase Drivers in Everwhite Skincare: Evidence from Multiple Regression Analysis

Strategic Use of Accounting Information and Its Impact on MSMEs’ Understanding of SAK EMKM Based on Firm Size

Determinants of Purchase Intention Toward MS Glow: The Moderating Role of Price Discounts

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