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Vol. 1 No. 1 (2025): AUGUST 2025
The first volume and issue of the Marketing and Consumer Behavior (MCB) journal publishes theoretical, empirical research, conceptual frameworks and c, with the publication period of August 2025, has been available since August 26, 2025. The publication features a total of five articles from 1 author affiliations, namely YARSI University.
Published:
2025-08-26
Articles
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Shaping Consumer Choices: How Lifestyle, Quality, and Store Ambience Drive Purchasing Decisions
Abstract View: 8 |
pdf Download: 6
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DOI :
https://doi.org/10.58777/mcb.v1i1.480
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When Celebrities Sell: An Analysis of Keanu Angelo's Influence on Consumer Decisions and Customer Satisfaction
Abstract View: 13 |
pdf Download: 7
| DOI :
https://doi.org/10.58777/mcb.v1i1.482
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Do Promotions Work? Exploring Customer Satisfaction’s Role in GrabFood Repurchase Decisions
Abstract View: 10 |
pdf Download: 5
| DOI :
https://doi.org/10.58777/mcb.v1i1.485
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When Quality, Price, and Brand Trust Meet: An Analysis of Consumer Purchase Decisions
Abstract View: 11 |
pdf Download: 6
| DOI :
https://doi.org/10.58777/mcb.v1i1.487
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Why Customers Repurchase: The Power of Trust, Innovation, Quality, and Satisfaction
Abstract View: 10 |
pdf Download: 7
| DOI :
https://doi.org/10.58777/mcb.v1i1.492
