Vol. 1 No. 2 (2026): FEBEUARY 2026

Articles

• Turning Quality into Loyalty: Exploring the Role of Consumer Satisfaction in Repeat Purchases

  Syahri Choirullah, Muslikh

  54-63

  • pdf

  
  Abstract View: 4 | pdf Download: 2 | DOI : https://doi.org/10.58777/mcb.v1i2.483
  

• The Effect of Product Quality and Brand Image on Repurchase of Sunscreen Facetology Products with Customer Satisfaction as a Mediating Variable

  Dila Rahmadhani, Intan Tri Annisa, Siti Marhamah

  64-78

  • pdf

  
  Abstract View: 13 | pdf Download: 5 | DOI : https://doi.org/10.58777/mcb.v1i2.491
  

• The Influence of Brand Trust, Electronic Word of Mouth, Social Media Engagement, And Customer Loyalty on Repurchase Intention of HMNS Perfume at Grand Indonesia and Its Review from An Islamic Perspective

  Ika Khoirunnisa, Hilma Suyana

  79-93

  • pdf

  
  Abstract View: 6 | pdf Download: 4 | DOI : https://doi.org/10.58777/mcb.v1i2.497
  

• Dissecting the Role of Personality, Lifestyle, and Trust in Shaping Consumer Purchasing Decisions

  Harum Pritasari, Rini Hidayati

  94-100

  • pdf

  
  Abstract View: 7 | pdf Download: 4 | DOI : https://doi.org/10.58777/mcb.v1i2.501
  

• When Image and Quality Meet: The Impact on Consumer Satisfaction and Purchasing Decisions

  Nurul Fauziah, Zainal Zawir Simon

  101-113

  • pdf

  
  Abstract View: 5 | pdf Download: 4 | DOI : https://doi.org/10.58777/mcb.v1i2.550