Vol. 2 No. 2 (2024): AUGUST 2024

Articles

• Identify Attributes of Service Quality Factors and Other Factors Affecting Calla SPA Customer Satisfaction

  Nguyen Van Nhan, Hồng Thị Thu Trang, Trần Thị Thúy Vân

  67-76

  • pdf

  
  Abstract View: 476 | pdf Download: 514 | DOI : https://doi.org/10.58777/rbm.v2i2.215
  

• The Effect of Brand Image, Packaging, Advertising and Product Quality on Purchasing Decisions

  Ismi Addini Farah, Amin Mansur, Erna Lovita

  77-87

  • pdf

  
  Abstract View: 965 | pdf Download: 879 | DOI : https://doi.org/10.58777/rbm.v2i2.245
  

• Boosting Employee Performance: The Impact of Career Development and Competitive Compensation

  Gunthur Bayu Pratamtomo, Kasbuntoro Kasbuntoro, Gatot Prabantoro

  88-96

  • pdf

  
  Abstract View: 262 | pdf Download: 445 | DOI : https://doi.org/10.58777/rbm.v2i2.264
  

• Building Customer Loyalty: The Impact of Price Perception and Service Quality Mediated by Customer Satisfaction

  Baginda Muhammad, Zainal Zawir Simon, Dwi Windu Suryono

  97-107

  • pdf

  
  Abstract View: 699 | pdf Download: 896 | DOI : https://doi.org/10.58777/rbm.v2i2.285
  

• From Quality to Loyalty: How Product Excellence and Effective Promotion Drive Customer Commitment

  Yusuf Rachmat Fadillah, Yuaniko Paramitra, Ismail Razak, Dhistianti Mei Rahmawantar

  108-116

  • pdf

  
  Abstract View: 217 | pdf Download: 185 | DOI : https://doi.org/10.58777/rbm.v2i2.295