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Vol. 2 No. 2 (2024): AUGUST 2024
The second volume and issue 1 of the Research of Business and Management (RBM), with the publication period of August 2024, has been available since August 22, 2024. The publication features a total of five articles from 5 author affiliations, namely Asia & Enterprise Resources Center, University of Zimbabwe, STIE Kusuma Negara, Universitas Krisnadwipayana, and YARSI University.
Published:
2024-08-30
Articles
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Identify Attributes of Service Quality Factors and Other Factors Affecting Calla SPA Customer Satisfaction
Abstract View: 487 |
pdf Download: 526
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DOI :
https://doi.org/10.58777/rbm.v2i2.215
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The Effect of Brand Image, Packaging, Advertising and Product Quality on Purchasing Decisions
Abstract View: 979 |
pdf Download: 888
| DOI :
https://doi.org/10.58777/rbm.v2i2.245
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Boosting Employee Performance: The Impact of Career Development and Competitive Compensation
Abstract View: 267 |
pdf Download: 469
| DOI :
https://doi.org/10.58777/rbm.v2i2.264
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Building Customer Loyalty: The Impact of Price Perception and Service Quality Mediated by Customer Satisfaction
Abstract View: 704 |
pdf Download: 903
| DOI :
https://doi.org/10.58777/rbm.v2i2.285
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From Quality to Loyalty: How Product Excellence and Effective Promotion Drive Customer Commitment
Abstract View: 223 |
pdf Download: 194
| DOI :
https://doi.org/10.58777/rbm.v2i2.295
