Vol. 1 No. 1 (2023): NOVEMBER 2023

Articles

• The Influence of Brand Image and Experiential Marketing on Consumer Loyalty with Consumer Satisfaction as an Intervening

  Rafly fata Maghfur, Perdana Wahyu Santosa, Nazma Riska Zhafiraah

  1-12

  • pdf

  Views: 582 Downloaded: 593

• The Influence of Service Quality, Product Quality, Price Perception and Location on Visitor Satisfaction

  Ahmad Fauzi, Hilma Suyana, Dinda Oktavia

  13-22

  • pdf

  Views: 455 Downloaded: 519

• The Effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction

  Yulia Kartika Sari, Ariel Nian Gani, Nazma Riska Zhafiraah

  23-34

  • pdf

  Views: 629 Downloaded: 679

• The Effect of Product Quality and Customer Perceived Value on Repurchases with Intervening Satisfaction

  Isnabillah Noviana, Dinda Oktavia

  35-45

  • pdf

  Views: 457 Downloaded: 573

• The Influence of Personal Branding and Social Media Marketing on Brand Image with Brand Awareness as an Intervening Variable

  Tiara Arayni Akbar, Siti Nurjanah

  45-55

  • pdf

  Views: 410 Downloaded: 476