Vol. 1 No. 1 (2023): NOVEMBER 2023

Articles

• The Influence of Brand Image and Experiential Marketing on Consumer Loyalty with Consumer Satisfaction as an Intervening

  Rafly fata Maghfur, Perdana Wahyu Santosa, Nazma Riska Zhafiraah

  1-12

  • pdf

  
  Abstract View: 741 | pdf Download: 858 | DOI : https://doi.org/10.58777/mbs.v1i1.153
  

• The Influence of Service Quality, Product Quality, Price Perception and Location on Visitor Satisfaction

  Ahmad Fauzi, Hilma Suyana, Dinda Oktavia

  13-22

  • pdf

  
  Abstract View: 620 | pdf Download: 828 | DOI : https://doi.org/10.58777/mbs.v1i1.156
  

• The Effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction

  Yulia Kartika Sari, Ariel Nian Gani, Nazma Riska Zhafiraah

  23-34

  • pdf

  
  Abstract View: 807 | pdf Download: 867 | DOI : https://doi.org/10.58777/mbs.v1i1.152
  

• The Effect of Product Quality and Customer Perceived Value on Repurchases with Intervening Satisfaction

  Isnabillah Noviana, Dinda Oktavia

  35-45

  • pdf

  
  Abstract View: 616 | pdf Download: 768 | DOI : https://doi.org/10.58777/mbs.v1i1.154
  

• The Influence of Personal Branding and Social Media Marketing on Brand Image with Brand Awareness as an Intervening Variable

  Tiara Arayni Akbar, Siti Nurjanah

  45-55

  • pdf

  
  Abstract View: 574 | pdf Download: 75 | DOI : https://doi.org/10.58777/mbs.v1i1.155