Vol. 2 No. 1 (2026): AUGUST 2026

Articles

• The Appeal of Viral Marketing, Product Photos, and Ratings: The Key to Increasing Purchase Decisions through Purchase Intention

  Irsan Safardi , Rini Hidayati

  1-12

  • pdf

  
  Abstract View: 1 | pdf Download: 1 | DOI : https://doi.org/10.58777/mcb.v2i1.481
  

• Brand Power and Product Origin: Lifestyle Moderation in Determining Purchase Decisions

  Della Syakira, Andika Nuraga Budiman

  13-24

  • pdf

  
  Abstract View: 1 | pdf Download: 0 | DOI : https://doi.org/10.58777/mcb.v2i1.549
  

• The Effect of Price and Service Quality On K-Pop Music Concert Ticket Purchase Decisions with Customer Satisfaction as an Intervening Variable

  Fencing Diva Parawangsa, Muslikh

  25-35

  • pdf

  
  Abstract View: 1 | pdf Download: 1 | DOI : https://doi.org/10.58777/mcb.v2i1.676
  

• From First Buy to Repeat Purchase: Exploring Key Factors Behind Repurchase Intention

  Alfi Tri Widyastuti, Perdana Wahyu Santosa

  36-47

  • pdf

  
  Abstract View: 1 | pdf Download: 2 | DOI : https://doi.org/10.58777/mcb.v2i1.677
  

• Brand Image and Product Quality as Drivers of Customer Loyalty: The Mediating Role of Satisfaction

  Alfiyyah Hany, Zainal Zawir Simon

  48-58

  • pdf

  
  Abstract View: 1 | pdf Download: 1 | DOI : https://doi.org/10.58777/mcb.v2i1.683