Vol. 4 No. 1 (2026): MARCH 2026

Articles

• The Effect of Pricing Strategy, Promotion, and Online Reviews on Consumer Purchasing Decisions: An Empirical Study

  Anik Sofiatun Amanah, Zainal Zawir Simon

  1-10

  • pdf

  
  Abstract View: 41 | pdf Download: 31 | DOI : https://doi.org/10.58777/reb.v4i1.419
  

• The Impact of Operational Performance and Pricing Policy on Purchase Intention for Economy-Class Train Services

  Lestiyanti Lestari, Yuaniko Yuaniko

  11-20

  • pdf

  
  Abstract View: 40 | pdf Download: 19 | DOI : https://doi.org/10.58777/reb.v4i1.588
  

• The Effect of Service Strategy and Corporate Image on Customers’ Decisions to Use Forwarding Services: An Empirical Study

  Putri Wulan Fortuna, Amin Mansur

  21-31

  • pdf

  
  Abstract View: 30 | pdf Download: 17 | DOI : https://doi.org/10.58777/reb.v4i1.421
  

• The Effect of Trust and Price on Consumer Satisfaction: The Mediating Role of Purchasing Decisions

  Fitrotunnisa Fitrotunnisa, Dwi Windu Suroyo, Maya Mustika, Ono Tarsono

  32-43

  • pdf

  
  Abstract View: 48 | pdf Download: 22 | DOI : https://doi.org/10.58777/reb.v4i1.587
  

• Uncovering the Relationship between Profitability and Firm Value: Are Interest Rates a Strengthener or a Hindrance?

  Fadilla Lisfi Oktavia, Perdana Wahyu Santosa

  45-55

  • pdf

  
  Abstract View: 45 | pdf Download: 30 | DOI : https://doi.org/10.58777/reb.v4i1.423